How to Engage the Younger Generation: the Case of AIPC

8th July 2022
The AIPC Annual Conference held in Budapest earlier this month was testament to how an association can involve its younger members, when its so-called Future Shapers, divided into two teams of seven young professionals, pitched their solutions to the challenges faced by the convention centre management industry.
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It’s all About the Membership Experience…

19th May 2022
Sébastien Desmet, Head of Membership at UITP, the International Association of Public Transport, makes the case for growing the organization around those who make it what it is: the members. Today, UITP is in the process of building a people-centric approach, focused on a more personable membership experience.
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Capturing Member Voices Amidst the Noises of COVID-19

11th October 2021
For AC Forum, Carola van der Hoeff, COO and Congress Director of the International Pharmaceutical Federation (FIP) and President Elect of AC Forum, explores the lessons learnt and lessons still to be learnt when it comes to understanding and engaging association members.
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Global Partnerships in the COVID-19 Era

29th March 2021
International association public affairs and advocacy specialist Tommy Goodwin identifies examples of association collaboration and innovation that have met the moment and delivered new types of value during difficult circumstances.
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Plug the Events Gap With Powerful Benefits

26th February 2021
The shutting down of business events has caused devastating losses to member organisations. But by strategically focusing on all three legs of the ‘perfect marketing trifecta’, associations can only thrive, argues Rupert Darrington.
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Welcome to the Phygital World

12th November 2020
Franco Viviani, former President of the International Council for Physical Activity and Fitness Research, reflects on the rise of the phygital, which is supposed to bring the best of both worlds – but at what costs?
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Membership Engagement in the Virtual World

20th August 2020
Reflecting from Manila, Octavio ‘Bobby’ Peralta, CEO & Founder of the Philippine Council of Associations and Association Executives (PCAAE), gives the highlights of a webinar he just organized for his members.
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