Strategy

Delivering Purpose for Associations

2nd September 2020

In Hamburg, with a refurbished and renovated convention centre, CCH – Congress Center Hamburg, due to reopen later this year, you can position your association thanks to state-of-the-art infrastructure and a city that is betting on its cluster industries.

Chronicles of a Winning Mindset in Times of Crisis

17th August 2020

Elizabeth Niehaus, Executive Officer of the International Exhibition Logistics Association (IELA), argues that never before has the power of adaptation been more important, just as never before has the role of associations leaders been critical.

Supercharging your Events: The Future is Hybrid

10th August 2020

In his third contribution to Boardroom, our tech & community expert Marc Mekki shares his practical insights on how to make the most of hybrid events which are set to become the norm.

A Future-Proof Plan Post-Pandemic

3rd August 2020

Boardroom polled AC Forum —who values peer-to-peer exchange on all things association-related and serves as a knowledge exchange for organisations of all kinds facing industry challenges— on how their member associations anticipate changes in the association sector and the events they hold.

The Edison Doctrine: Why Experimentation is Key to Survival

15th June 2020

In his second contribution to Boardroom, our tech & community expert Marc Mekki explores the concept of iterative design thinking and how associations should use it to be future-proof.

Associations & the Uncertainty Principle

1st June 2020

Although we obviously can't predict what the world will look like in a few months, Martin Sirk argues there are a few things associations can do to navigate - and make the most of - this age of uncertainty.

Can a Virtual Congress be Successful?

28th May 2020

Boardroom recently joined the #IAPCOImpact Dialogue, where Dr. Carlo Poggio, president of the Italian Academy of Prosthetic Dentistry (AIOP), and Abraham Fisher, president of the AAT-AD/PD (International Conference on Alzheimer’s and Parkinson’s Diseases), shared case studies from recent medical congresses that made the decision to go virtual.

Game Changing Globalization

29th April 2020

ASIS International, the leading professional society for security professionals, boasts over 34,000 members from around the globe, but as with any professional society, there’s always room for growth in terms of membership and certification. In addition to strengthening the delivery of products and services through its local chapter structure, ASIS set foot in Europe thanks to Brussels-based AMC Exempla, who supports its mission. Boardroom caught up with CEO Peter J. O'Neil.

How to Determine Whether Your Content Strategy is Succeeding

18th March 2020

In her third contribution, Hilary Marsh writes that the strategy for your content needs to be interconnected with the strategy for those programs, products, and services.

How a Content Strategy Will Help your Association Thrive

4th March 2020

In the second article in our content strategy series (you can catch up the first one here, Hilary Marsh explains what a content strategy entails, and how it will help your organization be more performant.

Growing in a Time of Brexit

19th February 2020

The European Social Network (ESN) has faced many challenges in the past years – the first one being a UK-based organization benefitting from European funds, which, in a time of Brexit, led the association to relocate in Brussels. Alfonso Lara Montero, Chief Executive, explains to Boardroom it was actually not the only issue ESN had to deal with.

Figuring Out the Future of Associations

12th February 2020

Just as Facebook and Instagram build communities based on engagement, associations can adopt more casual modes of communication that encourage dialogue.

The Challenges of Diversity in Associations

29th January 2020

Giuseppe Marletta, Managing Director Europe of the Association of Corporate Council (ACC), argues for a holistic diversity and inclusion program within associations.

Why Your Association Needs Content Strategy

17th January 2020

Content strategy is the practice of planning for the creation, publication, delivery, and governance of useful, usable, effective content. Hilary Marsh, president and chief strategist of the US-based consultancy Content Company, argues that every organization needs one.

Foresight is Key for the Future of Associations

9th January 2020

Octavio ‘Bobby’ Peralta in his latest article talks about developing a culture of foresight for associations.

Building a Sustainable Brand for the Future

6th January 2020

Renata Lima Lerch, founder of Integrated Niche, a global and Agile Marketing think tank, argues it's the role of leaders to allocate a share of the organization’s attention from just improving the status quo to what lies ahead, in order for their association to be future-proof.

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