Octavio ‘Bobby’ Peralta, concurrently the secretary general of the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), Founder & CEO of the Philippine Council of Associations and Association Executives (PCAAE) and President of the Asia-Pacific Federation of Association Organizations (APFAO), in his latest article touches upon the trend of social media influencers.
Clarifying that influencers are not always extremely popular on social media and followed by millions of people or organisations, the article portrays the benefits a so-called micro-influencer can have on all associations, and in particular smaller ones.
You can read the full article here.