Building Back Better

In this article, part of our Building Back Better Series, Coro Strandberg urges associations to reconfigure their mandates to serve the greater good - in fact there is no better time than now as society recovers from the COVID shutdown.

In the wake of the pandemic, associations are proving that now more than ever, they play an instrumental part in designing the future world we want to live in, one that is better capable of tackling pandemics and providing for populations of all cultures and socio-economic backgrounds.

For Boardroom's Building Back Better series, Vancouver-based Coro Strandberg makes the case for associations playing a strengthened role in helping their members contribute to accelerated social good.

The transport sector, which has suffered tremendously during this period of uncertainty and doubt, has now proven to be an indispensable tool towards the ‘Building Back Better’ process through its role as a connector of most aspects of life with associations again being in the centre of it all.

In this third installment of Boardroom’s ‘Building Back Better’ series, Lane Nieset continues to explore why associations may be the key to advancing the ambitious goals of a better world – especially when it comes to health for all.

In Boardroom’s previous article of this ‘Building Back Series’, we established that associations of all sectors will offer a vital contribution to getting back what’s lost from the pandemic and turn into an improved version which will shape a brighter future. The task at hand is not an easy one. That’s where global associations of Associations, such as ESAE, ASAE, the African Society of Association Executives (AfSAE), AC Forum and the Union of International Associations (UIA), jump in and help rebuild.

In the first part of Boardroom’s ‘Building Back Better’ series, we’ll explore why associations may be the key to advancing the ambitious goals of a better world, while also making major strides in achieving goals of their own.